The Chief Destruction Officer: Why Breaking Things Down Builds Better Businesses

The Chief Destruction Officer: Why Breaking Things Down Builds Better Businesses

Celina Eklund
Published on: 26/11/2025

In a world obsessed with building and scaling, Jason Gwin has made a career out of breaking things down. Known as the "Chief Destruction Officer" and "Get Stuff Done Ninja," Gwin's unconventional approach to business leadership centers on a simple but powerful premise: sometimes you need to destroy what isn't working to build something better.

blogs