The Hidden Cost of Clutter: How One Mom Built a Business Around Peace of Mind

The Hidden Cost of Clutter: How One Mom Built a Business Around Peace of Mind

Celina Eklund
Published on: 10/02/2026

People who describe their homes as cluttered have up to 40% higher cortisol levels than those who describe their homes as organized. 82% of people say clutter negatively impacts their mental health and ability to relax at home. The numbers don't lie. Our homes, meant to be sanctuaries, have become sources of stress for millions. The scattered toys, the overflowing counters, the perpetual pile of laundry - each item whispers a quiet accusation about time we don't have and tasks we can't complete.

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