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As Master Facilitator with The Elliott Group, I help individuals and businesses scale with confidence—mastering sales, leadership, and client experience.
With over a decade in the automotive industry, my turning point came in 2021 when I invested over $25K in mentorship with Andy Elliott. In just six months, I rose from top-performing salesperson to become the first female finance and sales manager in my company, eventually leading a sister store to record-breaking numbers. That journey transformed my life—and now, I help others experience the same.
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Absolutely—if you're ready to elevate your personal and professional success. My coaching is highly personalized, but 1-on-1 sessions allow us to go even deeper into your unique strengths, challenges, and goals. Together, we’ll craft a customized plan that aligns with your vision and fits seamlessly into your life.
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Public speakers looking to captivate audiences
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After 13 years in business, I’ve learned that self-education is the greatest path to success. Investing in yourself isn’t just about gaining knowledge—it’s about taking yourself and your future seriously.
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Welcome to the Revenue From Retention podcast, hosted by Celina Eklund, a podcast dedicated to infusing your midweek with motivation, strategies, and success stories. With Celina at the helm, each episode brings you expert insights and practical advice from thought leaders across industries. Dive into topics spanning personal growth, career advancement, and leadership development, all aimed at empowering you to conquer your goals. Tune in every week on Apple Podcasts, Spotify, and other major platforms for a captivating blend of inspiration and actionable tips, fueling your journey towards success in both professional and personal realms.


There's something deeply human about our attraction to underdog stories. Whether it's the scrappy startup challenging industry giants or the athlete defying impossible odds, we find ourselves instinctively cheering for those who face overwhelming challenges with determination. This isn't just sentiment—it's psychology. Research published in the Journal of Applied Psychology in 2007 revealed that people consistently favor underdogs, particularly when they demonstrate high effort despite having fewer resources or lower odds of success. This phenomenon speaks to something fundamental about the human spirit: our recognition that character is forged not in comfort, but in the crucible of adversity.
Christie Wiebbecke embodies this underdog spirit in the most profound way. As a military spouse, mother of two, and former agricultural executive, she has faced challenges that would break many people. Losing her mother to cancer at a young age planted seeds of fear that would follow her for decades. When she received her own cancer diagnosis, those fears came rushing back—but this time, something was different. Rather than being paralyzed by terror, Christie chose to confront her greatest fear head-on, and in doing so, discovered a deeper well of strength than she ever knew existed.
Most of us spend enormous energy avoiding the things we fear most. We build elaborate defense mechanisms, create comfortable routines, and sometimes entire life structures designed to keep us from confronting what terrifies us. But avoidance comes with a hidden price. When we refuse to face our fears, they don't disappear—they grow stronger in the shadows, quietly shaping our decisions and limiting our potential.
Christie's story illustrates a powerful truth: confronting your biggest fears, rather than avoiding them, is essential for personal growth. Her cancer diagnosis could have been simply a medical crisis to survive, but she chose to make it a transformative experience. By walking directly into her fear—the fear of mortality, of leaving her children motherless as she had been left—she found resources within herself she never knew existed. More importantly, she discovered that facing fear with courage doesn't just change us; it changes how we lead others.
In a world obsessed with leadership frameworks and management strategies, we often overlook the most powerful form of influence: living authentically through our own challenges. Christie learned that leading by example is more powerful than instruction when raising resilient children. Her kids didn't need lectures about courage or resilience; they needed to witness their mother facing cancer with faith and determination.
This principle extends far beyond parenting. In agricultural leadership, military family life, and every domain where Christie has operated, she discovered that people don't need more instructions—they need more inspiration. They need to see someone further down the path, someone who has faced their fears and emerged stronger, showing them it's possible.
The underdog research supports this insight. People don't root for underdogs because they pity them; they root for them because underdogs represent the possibility that effort and courage can overcome circumstance. When leaders embody this principle in their own lives, they give others permission to face their own fears and challenges.
When storms come—and they always do—the strength of your foundation determines whether you stand or fall. Christie emphasizes that building your life on a solid foundation of faith and values helps weather life's storms. This isn't abstract spiritual advice; it's practical wisdom born from experience.
During her cancer treatment, when physical strength failed and emotional reserves ran dry, Christie found that the foundation she had built—her faith, her values, her sense of purpose—became the load-bearing structure that held everything together. Without that foundation, the weight of fear, uncertainty, and physical suffering might have crushed her spirit.
This principle applies universally, regardless of one's specific faith tradition or philosophical framework. The question isn't whether you'll face storms, but whether you've done the work beforehand to build something solid enough to stand on when everything else is shaking. Many people wait until crisis hits to think about their foundation, only to discover they've been building on sand.
One of Christie's most compelling insights is that finding alignment between your purpose and your life creates harmony and fulfillment. Too often, we compartmentalize our existence—work life, family life, spiritual life, personal life—as if these are separate domains governed by different rules and values. But this fragmentation creates internal tension and exhaustion.
Christie discovered that her purpose wasn't confined to a single role or domain. Her experience as a mother informed her leadership in agriculture. Her military spouse experience shaped her parenting philosophy. Her cancer journey deepened her faith, which in turn transformed how she approached every relationship and responsibility. When these elements aligned—when her purpose became the thread connecting all aspects of her life—she found a sense of harmony that had eluded her when she was trying to be different versions of herself in different contexts.
Everyone is uniquely created with specific talents and a purpose only they can fulfill. This isn't motivational platitude; it's a recognition that your particular combination of experiences, gifts, and challenges equips you for contributions that no one else can make. The question isn't whether you have a unique purpose, but whether you're willing to do the hard work of discovering and aligning your life with it.
In a culture that celebrates individual achievement and personal success, Christie offers a countercultural insight: community and relationships are ultimately more important than individual success. Her cancer journey stripped away the illusions of self-sufficiency and forced her to lean on others in ways that felt uncomfortable at first. But in that vulnerability, she discovered something profound—the deepest human need isn't for achievement but for authentic connection.
This realization transforms how we think about success itself. If relationships are primary, then success must be measured not just by what we accomplish individually, but by the quality of connections we build and maintain. It means that sometimes the most important thing we can do is not push harder toward our goals, but slow down enough to be present with the people who matter most.
For leaders, this principle is revolutionary. It suggests that the ultimate measure of leadership isn't the metrics achieved or the initiatives completed, but the depth of relationship and trust built with the people we serve. Christie found that when she led from this place—valuing people over productivity, connection over control—she actually became more effective, not less.
Self-discovery and creativity are crucial elements in both child development and leadership. This insight might seem tangential to Christie's cancer story, but it's actually central. Facing mortality forces a reckoning with fundamental questions: Who am I really? What matters most? What am I here to create or contribute?
Christie discovered that these questions aren't just existential—they're intensely practical. Self-discovery isn't a luxury for people with extra time; it's essential work that shapes every decision we make. And creativity isn't just about art or innovation; it's about the fundamental human capacity to envision and build something that doesn't yet exist.
For her children, Christie realized that protecting their capacity for self-discovery and creativity meant creating space for exploration, tolerating uncertainty, and resisting the urge to over-direct their development. The same principle applies to leadership. The best leaders don't just execute plans; they create environments where people can discover their own strengths and exercise their unique creativity.
Perhaps Christie's most challenging insight is that truth-telling to yourself is essential for personal growth and healthy relationships. This sounds simple until you try it. Most of us are extraordinarily skilled at self-deception, at crafting narratives that protect our ego or maintain comfortable illusions about ourselves and our lives.
Cancer stripped away Christie's capacity for self-deception. When you're facing your own mortality, pretense becomes exhausting and pointless. She had to get honest about her fears, her limitations, her needs, and her dependence on both God and others. This brutal honesty became the foundation for authentic growth.
But truth-telling isn't just about crisis moments. It's a daily practice of checking in with yourself—your real feelings, your true motivations, the gaps between your values and your actions. It's uncomfortable work, which is why most people avoid it. But without this foundation of self-honesty, all attempts at growth are built on false premises, and all relationships operate with an undercurrent of inauthenticity.
Christie's story brings us back to where we started: why we root for underdogs. The 2007 research revealed that we favor underdogs who show high effort despite lower odds. But there's a deeper truth here. We root for underdogs because they represent our own potential. Every person facing serious challenges—whether cancer, career setbacks, family crises, or personal struggles—is in underdog territory. The question is whether we'll demonstrate the high effort and courage that makes underdog stories compelling.
Christie chose to be that kind of underdog. She didn't just survive cancer; she used the experience to transform her leadership, deepen her relationships, strengthen her faith, and discover aspects of herself she never knew existed. She showed high effort not just in fighting the disease, but in extracting every possible lesson and allowing the experience to reshape her for the better.
The beauty of the underdog paradigm is that it's available to everyone. You don't need extraordinary circumstances or special advantages. You just need to face your challenges with courage and effort, to refuse to be defined by your limitations, and to keep pushing forward even when the odds seem stacked against you.

Christie's journey offers a roadmap for anyone facing their own underdog moments:
Start by confronting your fears directly. Identify what you're most afraid of and walk toward it rather than away from it. Fear loses its power when faced with courage.
Lead through example, not just instruction. Whether you're parenting children or leading teams, your actions speak louder than your words. Be the person you want others to become.
Build a solid foundation before the storm hits. Clarify your values, deepen your faith or philosophical framework, and establish practices that will sustain you when everything else is shaking.
Seek alignment between your purpose and your life. Don't compartmentalize your existence. Find the thread that connects all your roles and responsibilities, and let that guide your decisions.
Prioritize relationships over individual achievement. Success means nothing if you reach your goals alone. Invest in authentic connections and community.
Make space for self-discovery and creativity. For yourself and for those you lead, protect the freedom to explore, experiment, and become who you're meant to be.
Practice ruthless self-honesty. Check your narratives against reality. Face uncomfortable truths about yourself. Growth begins with seeing clearly.
Remember your unique purpose. You have talents, experiences, and perspectives that no one else possesses. Your contribution matters, and only you can make it.
Christie Wiebbecke's story isn't just about surviving cancer or leading through adversity. It's an invitation to a different way of being human—one where we face our fears instead of avoiding them, where we build our lives on solid foundations before storms come, where we measure success by the depth of our relationships rather than the height of our achievements.
The underdog psychology that draws us to these stories reveals something beautiful about human nature: we instinctively recognize and celebrate courage in the face of overwhelming odds. We know that character is forged in struggle, that resilience emerges from adversity, and that some of the most profound growth happens in our darkest moments.
You don't need a cancer diagnosis to apply these principles. Whatever challenge you're facing right now—whatever fear you've been avoiding, whatever storm is threatening your foundation, whatever purpose remains undiscovered—you have the same choice Christie had. You can let circumstances define you, or you can use them to transform you.
The underdog advantage isn't about having fewer resources or lower odds. It's about recognizing that those very limitations can become catalysts for discovering strengths you didn't know you had. It's about showing high effort not despite your challenges, but because of them. It's about building something so solid within yourself that no external circumstance can shake your core.
Christie's journey reminds us that we're all underdogs in one way or another. Life has a way of placing us in situations where the odds seem stacked against us. The question isn't whether you'll face these moments, but how you'll respond when they come. Will you confront your fears or avoid them? Will you build on solid ground or shifting sand? Will you discover and align with your purpose or drift through existence? Will you prioritize relationships or achievements? Will you tell yourself the truth or comfortable lies?
These aren't abstract philosophical questions. They're practical choices that shape the trajectory of your life and the depth of your impact on others. Christie chose the harder path—the path of confronting fear, building solid foundations, seeking alignment, prioritizing relationships, and practicing brutal self-honesty. And in choosing that path, she discovered resources of courage, faith, and resilience that she never knew she possessed.
That same choice is available to you today. Not tomorrow, not when circumstances are more favorable, not when you feel more ready. Today. The underdog spirit isn't about waiting for better odds; it's about showing high effort with the odds you have right now. It's about facing your fears, building your foundation, and stepping into the purpose that only you can fulfill.
In the end, the research on underdogs reveals something profound about what we value as humans. We don't admire people who had everything handed to them. We admire people who faced real challenges and responded with courage and effort. We root for the underdog because the underdog represents the best of what we can be when we refuse to let circumstances define us.
Christie Wiebbecke's story is powerful not because it's exceptional—though it certainly is—but because it's a template available to anyone willing to do the hard work of confronting fears, building foundations, and aligning life with purpose. Her journey from terrified daughter watching her mother die to cancer survivor leading with renewed purpose and faith demonstrates that transformation is always possible when we're willing to face our greatest fears and do the hard work of building on solid ground.
About me:
I am currently a Master Facilitator for The Elliott Group in addition to being on the board of advisors for our Cultural Transformation Department in ELLIOTT ARMY.
With over 14 years of client service experience and have held a substantial leadership roles in the automotive industry. I’m also an accredited coach, a writer, speaker, and a triathlon finisher. To contact me for engagements you can reach me at [email protected].
