The automotive community has chosen Mrs. Brooke Guy as best leader in the Southeast Region (USA). Five years ago marked a pivotal moment in the life of 31-year-old Booke Guy, as her father passed on the reins of the dealer principal role for their GM store to her. The significance of this gesture was not lost on Brooke, who vividly recalls the mix of nervousness and excitement that enveloped her on that fateful day.

In the midst of the transition, Brooke’s father took the time to have a heart-to-heart conversation with her, posing a crucial question: Did she truly want to take on this formidable responsibility? Running a dealership, he emphasized, is no easy feat. It involves shouldering the livelihoods of others and playing a key role in the local community. The weight of decision-making, the constant scrutiny — these were the challenges awaiting her in the hot seat. The pressure was undeniable.

Yet, amid the daunting prospect, her father imparted a powerful message. He underscored the incredibly rewarding nature of the car business, highlighting the opportunity to make a positive impact on countless lives and the freedom to undertake significant endeavors by virtue of leading a dealership. “If you can run a dealership, Brooke, you can do ANYTHING,” he asserted. This conviction resonated with her, and with a sense of determination, she put pen to paper and embraced the challenge.

Being a Woman In Business

Over the past two decades, the landscape for women in business has witnessed a remarkable transformation, fostering a more inclusive and nurturing environment. The shift towards recognizing and appreciating the unique contributions of women has been palpable, as businesses increasingly acknowledge the value of diverse perspectives. Organizations are actively promoting gender equality, implementing policies that support work-life balance, and fostering a culture that encourages professional growth for women. Customers, too, have become more open-minded, recognizing the competence and innovation that women bring to the business world. This evolution is not only breaking down traditional gender barriers but also creating opportunities for women to thrive, contribute, and lead in various sectors, ultimately enriching the business landscape with a more diverse and dynamic workforce.

Attitude

Beyond the professional realm, Brooke attributes the success of a company to the attitude of its employees. According to her, the number one factor that drives a company’s performance is the collective mindset of its team. Brooke firmly believes that fostering a positive and driven attitude among employees is instrumental in achieving success.

Staying Consistent

For Brooke, managing the stresses of her demanding roles involves being physically active, and CrossFit holds a special place in her routine. The intensity of CrossFit not only serves as a physical outlet but also contributes to her mental resilience, allowing her to navigate the challenges of her professional life with vigor.

In addition to her accomplishments, Brooke is passionate about dismantling limiting beliefs, particularly the imposter syndrome. She believes that these self-imposed barriers can hinder personal and professional growth. With a desire to break down these barriers for herself and others, she is an advocate for fostering confidence and self-belief.

Guy’s Mantra

“Fear never accomplishes anything.”

She believes fear gets her zero results. It serves as a guiding principle in both her personal and professional life. Brooke Guy is not just a dealership manager; she is a dynamic individual who is carving her path, breaking barriers, and inspiring others to embrace challenges with resilience and a positive mindset.

The Costal Mission

She proudly leads her team at Costal Chevrolet Cadillac where they have served their community for nearly four decades. Their commitment goes beyond transactions; they genuinely care and love the community. At Coastal Chevrolet Cadillac Nissan, their employees aim to provide anyone with an exceptional experience, guided by their team’s accountability to a shared mission. She leads her team with 6 core values:

Positivity, integrity, growth, accountability, professionalism, and service.

Join her and her team for the ‘Coastal Experience’ — it’s not just another dealership; it’s an invitation to enjoy excellence.

I’m a senior leader at The Elliott Group with over 12 years of client service experience and have held a substantial leadership roles in the automotive industry. I’m also an accredited coach, a writer, speaker, and a triathlon finisher. To contact me for engagements you can reach me at [email protected].