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Haley Brosa

How to Change your life in 12 Weeks Instead of 12 Months: Haley Brosa’s Journey to Airbnb Success

November 09, 20245 min read

In an inspiring conversation, Haley Brosa, a mother and Airbnb entrepreneur, shares her journey of balancing family life, faith, and business ownership. With a vision fueled by creativity, family values, and a dedication to creating memorable experiences, Haley transformed a fixer-upper property, Holly House, into a top-tier short-term rental. Here’s a deeper look into her inspiring story and how she continues to grow as an entrepreneur and role model.

Haley Brosa

>The Road to Entrepreneurship: Merging Family and Real Estate Dreams

From a young age, Haley envisioned being a stay-at-home mom, cherishing her family time. However, as she began experiencing a need for mental stimulation and a creative outlet, she realized a business could fulfill both her personal ambitions and family priorities. Haley and her husband decided to turn their interest in real estate into a venture that would also serve as a family project. They set their sights on short-term rentals, believing Airbnb would be the perfect blend of hosting and property investment.

After searching through numerous properties, they finally chose a house on Holly Street — a rundown space with potential that needed complete renovation. Despite being pregnant with her second child, Haley spearheaded the transformation. With the support of her husband, who has experience in construction, they successfully renovated the property, adding an aesthetic and cozy appeal.

>Creating a High-End Guest Experience: From Cookies to Cabana Boys

From the outset, Haley understood that making Holly House stand out required a unique guest experience. Drawing on her passion for hospitality, she added thoughtful touches to the property, aiming to create a resort-like ambiance:

  • Welcoming Touches: Haley and her son bake homemade cookies for guests, adding a personal touch that guests love. She includes handwritten welcome notes, creating an inviting first impression.

  • Luxurious Amenities: With a pink-tiled pool, outdoor bar, hanging chairs, selfie stations, and large outdoor games like giant Jenga, the property combines fun with sophistication. Haley’s goal is for every guest to feel they’re staying in a magical, movie-like setting.

  • Concierge Services: Offering a personalized experience, Haley provides guests with access to bartenders, private chefs, and even “cabana boys” on request. She collaborates with local vendors, supporting the community while enhancing her guests’ stay.

Through these thoughtful additions, Holly House has achieved a reputation that ranks it in the top 1% of Airbnbs.

>Navigating Challenges: Fears, Faith, and Family Involvement

Despite her success, Haley acknowledges that building a business comes with challenges. As a mother, her primary concern is always her family’s well-being. She openly shares her fears of balancing safety for her guests with peace of mind for her family. To address these concerns, Haley ensures Holly House is equipped with safety measures, including pool alarms, smoke detectors, and professionally laundered linens for a high standard of cleanliness.

Haley also speaks about finding purpose and faith in her journey, emphasizing that her family participates actively in the business. Her children contribute in small ways, like helping with the welcome cookies, which gives them a sense of involvement and responsibility. This approach to involving her family in the business reflects her belief that family values and business success can coexist.

>Building a Legacy: The Power of Positive Beliefs and a Giving Heart

A key theme in Haley’s story is her gratitude and positive outlook. She attributes much of her strength to her single mother, who always supported her dreams and instilled a sense of possibility. Haley carries forward this perspective, believing that “you can have it all” by aligning family, faith, and ambition.

Haley’s motivation goes beyond financial gain. She’s passionate about creating lasting experiences for her guests and empowering her children to embrace creativity and entrepreneurship. She sees her Airbnb as not just a business, but as a legacy that demonstrates the values of hard work, compassion, and family unity.

>Plans for Expansion: Holly House 2.0 and Future Goals

Due to the overwhelming success of Holly House, Haley and her husband are already working on a second property, tentatively named Holly House 2.0. This property will carry the same charm and aesthetic as the original, with additional amenities Haley has yet to reveal. She’s excited to further elevate her brand’s unique appeal and expand her reach in the Airbnb market.

>Shattering Limiting Beliefs and Finding Growth

Haley’s story of entrepreneurship is one of growth and self-discovery. She reflects on her journey of overcoming self-doubt and breaking through limiting beliefs. In the podcast, she shares how she used to struggle with public speaking, often feeling self-conscious. Now, she embraces her role as a leader, focusing on empowering others with her story.

To her, limiting beliefs are just obstacles waiting to be overcome. Her advice to anyone considering a similar path is to start, learn, and continue growing, even if it feels intimidating at first.

Haley Brosa

>Final Reflections: Living with Gratitude and Purpose

Haley’s story serves as an inspiring example of how family-driven entrepreneurship can succeed in today’s world. Through hard work, faith, and a focus on creating memorable guest experiences, she has built a brand that resonates with travelers and families alike. Her story is not just about achieving financial success but about creating a life filled with purpose, joy, and gratitude.

WHAT DOES HALEY DO TODAY?

Haley continues to inspire others with her work and her story. For anyone looking to find meaning in entrepreneurship, Haley’s journey shows that success is possible when you follow your passions, stay grounded in your values, and aim to make a difference in the lives of others.

WE KNOW YOU ARE INSPIRED: FOLLOW HALEY HERE:https://www.instagram.com/haleybrosa
VISIT HALEY'S AIRBNB ACCOUNT HERE:https://www.instagram.com/stayathollyhouse/

I’m a senior leader at The Elliott Group with over 12 years of client service experience and have held a substantial leadership roles in the automotive industry. I’m also an accredited coach, a writer, speaker, and a triathlon finisher. To contact me for engagements you can reach me at [email protected].

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