Growing a 7 Figure Cleaning Business in ONLY 6 years
I met Misael and Melissa in person, and honestly, sitting across from a couple who built a business from absolutely nothing reminded me why I love doing this show. They drove up, brought their kids’ worth of logistics with them, and gave me two hours of the most honest conversation I have had in a while. This is their story, in the way they told it to me.
A Saint Patrick’s Day at a Club That No Longer Exists
Misael and Melissa met on Saint Patrick’s Day, bar hopping in downtown Tucson at a club called High Five that has since closed. Misael was there for five minutes with his friends, doing what college kids do, taking a shot and moving to the next spot. He and Melissa exchanged numbers and never stopped talking after that.
At the time, Melissa was still in college studying accounting, working toward the kind of career path that comes with a clear map. Misael was thirty, sleeping on his mother’s couch, selling solar door to door, and living what he called the Yolo life. He was also, by his own admission, unresponsibly chasing commission checks that were bigger than anything he had made before.
What pulled Melissa in was not stability. It was the opposite. She was surrounded by people living the same college experience she was, and Misael was doing something completely different, chasing an idea instead of a syllabus. She told me that even without any experience in business herself, she wanted a partner who valued her feedback as much as she valued his, and that mattered more to her than anything else.
Building a Business From His Mother’s Garage
The origin of their cleaning company was not glamorous. Misael’s mother already ran a small cleaning business, and after years of watching her work, he realized she needed help and needed to retire eventually. He drew the logo himself, got excited about it, and started making calls using her computer and her car. His clothes hung on a rolling rack in his mother’s garage. He did not have a customer relationship system for the first year of the business.
What he did have was a strategy nobody else in his market was using. Instead of knocking on doors asking people if they needed a cleaning service, he went to networking events built for real estate agents, since every home sale eventually needs a deep clean. He was often the only cleaning company owner in the room. That insight, paired with pure persistence, became the foundation everything else was built on.
Melissa was hands off in the earliest days, focused on finishing school, but she was present. She helped him understand his books using her accounting background, gave him rides to appointments in her car with his cleaning equipment in the back, and picked him up from those same appointments so he could drop her at class in between. She told me that even when she did not have words of encouragement ready, her steady presence alone kept him going.
Paying People Well and Firing Fast
Today, Misael and Melissa run a cleaning company that pays above every other cleaning business in Tucson, and Misael was direct about why. Cleaning is physically demanding, unglamorous work, and the people who thrive in it are the ones who genuinely enjoy being on their feet and find the work therapeutic. Paying well is the first step in showing appreciation, but it comes paired with a culture built on accountability and clear core values. They hire slow and let go fast, because the customer experience depends entirely on the people doing the work.
Misael later moved into coaching other cleaning business owners through a program he built called The Cleaning Business Roadmap, teaching a pillar system for growth. He has weighed expanding physically into the Phoenix market, but every time he runs the numbers, he realizes that kind of expansion would pull his attention away from coaching, and in a service based, people driven industry, divided attention is the fastest way to lose what took years to build.
Stepping Back to Raise Their Children
The most vulnerable part of our conversation came when Melissa talked about leaving her career. She had gone to school, earned her master’s degree, and built a professional life in Phoenix before deciding to step back and focus on raising their children at home. She described that decision honestly. It scared her. She felt the pull of everything she had worked for, and there was very little external recognition waiting for her on the other side of that choice, no bonus, no award, just the quiet, repetitive work of raising young kids.
She read me a passage from a book she found at a thrift store near her church, about a father who wanted his daughter to understand that her mother’s decision to raise her at home was not a lesser path than a career, but a deliberate use of talent in a different place. It moved both of us in the room. Melissa said she sees the payoff already in small, ordinary moments, in the values and language her children are absorbing simply from being raised by her and Misael instead of somewhere else.
What Actually Held Them Together
Misael has short term memory challenges from a serious car accident he survived while preparing to deploy with the Marine Corps, an accident that also kept him out of Iraq and sent him to Japan instead, where he spent three years and even passed through the Philippines. Melissa has the long term memory, and between the two of them, they have built a partnership that fills in each other’s gaps.
They told me there were harder seasons than most people would guess, including eight months where Misael was not being paid and did not tell Melissa because he did not want to add to her stress. What got them through, they said, was watching other people’s success stories, reminding each other how far they had already come, and choosing to stay present instead of always reaching for the next milestone.
Before we wrapped, Misael put it simply. Life moves fast whether we are ready for it or not, and the only real choice we get is deciding what we appreciate right now, today, in the middle of it.
About me:
I am currently a Master Facilitator for The Elliott Group in addition to being on the board of advisors for our Cultural Transformation Department in ELLIOTT ARMY.
With over 14 years of client service experience, I have held substantial leadership roles in the automotive industry. I’m also an accredited coach, a speaker, a triathlon finisher, and a wife. To contact me for engagements, you can reach me at [email protected].
